UX Discovery Prototype – Luxury Holiday Website

We found through research that the presentation of information heavy screens like the hotel’s facilities could change perceptions. By providing all the rich information people needed behind a set of mosaic photos was more inspirational for our participants – which was more in line with the brand values we wanted to communicate.

The findings of the research formed the basis of the work needed to move Sovereign onto the new web platform. I was responsible for getting the UX team to complete the proptotype as a working specification for our vision for the product.

My designers were responsible for this fully detailed prototype which was created in Axure in order to flesh out the details within the design and provide the development team an opportunity to scope the work. Visual design would be done later.

The prototype was fully responsive allowing the developers to understand how we believed it might work across different viewpoints

Facilities displayed as imagery to keep the page inspiring and visually appealing (and letting the photography do the selling) as per the research findings

Complete packaging all on one screen
Customers do not need to go off and start again if they want to compare and contrast different dates, airports, durations or any of the multiple factors that feed into a holiday package

Again thinking about our users needs and research we use photography of the rooms to do the selling and through interaction provide a level of detail that luxury customers need in order to really understand a hotel